AWOL Tours
As AWOL Tours dedicated marketing agency, our core objective is to maximise tour bookings and maintain a consistently busy calendar throughout the year. We at Brave Media take immense pride in contributing to AWOL’s success story through the management of their social media channels, Google Ad Campaigns and website maintenance.
Brand Guide
During our onboarding process, we identified the need to strengthen and refresh their existing brand. Our design team worked closely with AWOL to develop a comprehensive brand guide through a process of discovery, uncovering key insights and gaining clarity about the company’s identity and operations. Using this information, we developed a comprehensive brand identity that conveys the key elements and characteristics of their brand. This guide serves as a blueprint for maintaining brand consistency across all touchpoints, ensuring cohesive messaging and visual representation. Additionally, it provides guidelines for tone of voice, typography, color palette, imagery usage, and more, empowering AWOL to effectively communicate its brand story and values to its target audience.
Social Media & Google Ads Management
Our team took charge of AWOL’s Facebook and Instagram pages, turning them into vibrant communities where engagement thrived. Through strategic content creation, we transformed these platforms into dynamic extensions of AWOL’s brand, fostering meaningful connections with their audience.
In addition, we create and manage their Google Ad campaigns to a local and international audience. Our continuous monitoring and optimisation ensures that AWOL’s advertising budget is not just spent but invested wisely, delivering measurable returns.
