Professional branding is important for businesses because it helps to establish a unique identity and differentiate it from its competitors. A strong brand can also help to build trust and credibility with customers.
Without proper branding, a business may be easily forgettable. A well-crafted brand, on the other hand, can make a business stand out.
A logo serves as a visual representation of your business. A well-designed logo should be simple, memorable, and easily recognizable.
A corporate identity kit
This includes a logo, color palette, typography, and other design elements that are used consistently across all branding materials.
Brand identity guidelines
Are a set of rules and recommendations for how the brand should be used and presented. These guidelines ensure consistency in the use of the logo, color palette, typography, and other design elements.
Refers to any materials that are used to promote the brand, such as brochures, business cards, website, packaging, and advertising. All of these materials should be consistent with the overall brand identity and should be designed with the brand’s message and values in mind.x
Some of our Projects.
Tych Company Profile
The client: Tych Business Solutions is a dynamic recruitment consultancy that has recently celebrated their 14th anniversary in 2022. They focus on finding the perfect fit for prospective employees and have placed hundreds of employees in positions best suited to them. Lead by Entrepreneur of the Year winner Belinda Francis, Tych
The brief: To create a visually aesthetic company profile that encompasses Tych’s core offering and unique place in the market.
The result: This visually aesthetic,compelling and professional business profile has an impressive turnaround speed, provides Tych with a concise yet unique overview of their business.
AWOL Tours - Brand Guide & Designs
The client: AWOL Tours is an adventurous hiking & bicycle tour company operating in the Western Cape.AWOL has been leading travel and tour specialists in the industry for 20 years. In these years they have managed to curate hundreds of memories through hiking and cycling tours across the cape. They have also recently won sustainability partner of the year through their partnership with Baja Bikes and have participated in various charity events.
The brief: To create a brand guide that is an aesthetically and visually appealing representation of the AWOL Brand and can be used internally to maintain the brands integrity and brand identity. This document needed to cover the brands logos, typography, visual and written messaging, colour pallet and other key design elements.
The result: A brand guide that has portrayed a cohesive and clear representation of AWOL’s personality and identity and that has been successfully implemented in all AWOL documents and digital presence.