Laugh | Learn
A logo is a visual cornerstone of a brand, encapsulating its identity and values in a singular, memorable image. We were chosen to design the Laugh Learn logo and brand guide and create something instantly recognisable for the Nursery School franchise.
Logo Design
We opted with the hemispheres of the brain to represent the dual facets of learning, being creativity and logic, which are integral to a child’s development. The left side incorporates artistic elements and the right side represents structure and analytical thinking. Overlaying the brain hemispheres is the company name, Laugh Learn, which not only serves as a distinctive brand identifier but also reinforces the school’s philosophy.
Brand Guide
In addition to the logo, we created a comprehensive brand guide to convey the other characteristics and elements of their brand to ensure consistency throughout all marketing material and communication.
Animated Explainer Video
The purpose of this instructional video was to onboard new parents and students into the Laugh Learn pre-school programme. Animation is a highly effective way to convey important information in a memorable and engaging way.
Using visual storytelling, graphics and a voiceover, we were able to achieve this and effectively communicate their message